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The Bottom Line#
OmniSEO is an AI-visibility platform, the GEO/AEO category, built by WebFX and SEO.com, two established US SEO and agency operators. It answers a question traditional rank trackers cannot: how often does your brand show up when people ask ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, or Grok? It tracks your share of voice, citations, and placement across a set of saved prompts, benchmarks you against competitors, and adds AI Bot Analytics that shows which AI crawlers (GPTBot, ClaudeBot, PerplexityBot) actually visit your site. Coverage is broad for the price: the $349 Professional plan tracks 10 AI channels. The caveats are real: there is no free trial (demos only), independent product reviews are still thin because the tool is young, and the jump from Essentials ($89) to Professional ($349) is large. For teams that need to measure and defend AI-search visibility, it is competitively priced and well-scoped.
Rating: 4.1/5 | Price: From $89/mo | Last verified: July 2026
Score Breakdown
Key Facts#
- Pricing: Essentials ($89/mo), Professional ($349/mo), Enterprise ($899+/mo, custom)
- Free tier: No free trial; evaluation is via a personalised demo
- Tracks: ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Claude, Copilot, Meta AI, Grok, DeepSeek
- Standout: AI Bot Analytics showing which AI crawlers visit your site
- Built by: WebFX and SEO.com
- Best for: SEO teams, agencies, and brands measuring AI-search visibility
What Is OmniSEO and Who Is It For?#
Search behaviour is shifting from ten blue links to AI answers, and OmniSEO exists to measure that shift. Instead of tracking where you rank on Google, it tracks whether AI engines mention and cite you when users ask buying-intent questions. You define the prompts that matter to your business, and OmniSEO reports how often each AI engine surfaces your brand, how you compare to competitors, and where you could improve placement. AI Bot Analytics adds a second angle: which AI crawlers are indexing your site and which pages they prioritise.
It fits in-house SEO and content teams, marketing agencies managing client visibility, and B2B, SaaS, e-commerce, and industrial brands who have noticed that AI answers now shape buying decisions. It is not aimed at solo bloggers or hobby sites: the pricing and feature set assume a team that treats AI visibility as a measurable channel.
How We Built This Guide#
This guide is based on OmniSEO's official pricing and features pages, WebFX's OmniSEO product page, and its GEO/AEO services page. We verified the Essentials/Professional/Enterprise structure, the exact AI-channel counts per plan (4 on Essentials, 10 on Professional), and the prompt, competitor, and seat limits as of July 2026. Because the product is young, we note that independent G2-style review coverage is still limited, and we do not invent user-rating figures. The managed-services pricing ($3,000-$7,500/mo) comes from OmniSEO's own GEO/AEO services page. All facts were last verified July 2026.
Our sources include:
- OmniSEO official pricing and features pages
- WebFX OmniSEO product and GEO/AEO services pages
Features in Depth#
AI Visibility Tracking#
The core feature tracks how often your brand appears across AI answer engines for the prompts you care about. Essentials covers 4 channels (Google AI Overviews, AI Mode, ChatGPT, Perplexity); Professional expands to 10, adding Gemini, Copilot, Claude, Meta AI, Grok, and DeepSeek. This breadth at $349 is strong for the category.
Citations and Placement Analytics#
Beyond a yes/no "are we mentioned", OmniSEO reports citations and placement across prompts and gives recommendations for improving how AI answers reference you. This is the actionable layer that turns tracking into a workflow.
Competitor Benchmarking#
You can compare your AI visibility, share of voice, and citations against competitors to see where they out-appear you and on which prompts. Competitive intelligence is one of OmniSEO's stronger areas.
AI Bot Analytics#
This is the differentiator most trackers lack. AI Bot Analytics shows which AI crawlers (GPTBot, ClaudeBot, PerplexityBot, and others) visit your site and which pages they prioritise, giving you a crawler-level view of how AI systems ingest your content.
Managed GEO/AEO Services (separate)#
WebFX also offers a managed execution layer, hands-on GEO/AEO work, priced separately at $3,000-$7,500/mo with a typical 6-month commitment. This is optional and distinct from the self-serve platform.
Pros
- Broad AI-engine coverage for the price (10 channels on the $349 Professional plan)
- Backed by WebFX and SEO.com, established US SEO and agency operators
- Strong competitor and share-of-voice benchmarking
- AI Bot Analytics adds a crawler-level view most trackers lack
- Generous seats per tier (unlimited on Enterprise)
Cons
- No free trial; evaluation is demo-only
- Professional tier ($349/mo) is a big step up from Essentials ($89/mo)
- Young product with thin independent (G2) review coverage
- Managed GEO/AEO services are separately priced and expensive ($3k-$7.5k/mo)
- US operator, USD billing, no documented EU data residency
AI-Engine Coverage (4.4): Tracking up to 10 AI channels, including all the major LLMs, is broad for the price point.
Features (4.2): Visibility tracking, citations, competitor benchmarking, and AI Bot Analytics cover the AI-SEO workflow well.
Ease of Use (4.0): The dashboard is prompt-and-competitor driven and readable, though defining the right prompt set takes some SEO know-how.
Value for Money (3.9): Essentials is fairly priced; the leap to Professional at $349/mo is significant, and there is no free trial to de-risk the decision.
Maturity (3.6): Capable, but young, with limited independent review coverage compared to more established rivals.
Pricing Breakdown#
| Plan | Price | Key Features |
|---|---|---|
| Essentials | $89/mo | 4 AI channels, 50 prompts/mo, 5 competitors, 5 seats |
| ⭐ Professional | $349/mo | 10 AI channels, 100 prompts/mo, 5 competitors, 10 seats |
| Enterprise | $899+/mo | 10+ channels, 500+ prompts/mo, unlimited seats, AEO/GEO consults |
Annual billing includes two months free (Essentials $890/yr, Professional $3,490/yr).
Essentials ($89/mo) -- 4 AI channels, 50 saved prompts, 5 competitors, and 5 seats. A solid starting point for a single brand tracking core AI engines.
Professional ($349/mo) -- 10 AI channels, 100 prompts, and 10 seats. The step up that adds Gemini, Copilot, Claude, Meta AI, Grok, and DeepSeek.
Enterprise ($899+/mo) -- 10+ channels with custom regions and model cohorts, 500+ prompts, unlimited seats, and monthly AEO/GEO consultations.
Essentials
- 4 AI channels
- 50 prompts/mo
- 5 competitors
- 5 seats
Professional
- 10 AI channels
- 100 prompts/mo
- 5 competitors
- 10 seats
Enterprise
- 10+ channels
- 500+ prompts/mo
- Unlimited seats
- AEO/GEO consults
Similar Tools Worth Considering#
- Profound: A well-known AI-visibility platform with strong analytics, aimed at larger teams and priced accordingly. Choose Profound if you want the most established option and have the budget.
- Otterly.ai: A lighter, cheaper AI-search monitoring tool. Choose Otterly if you want an affordable entry point to AI-visibility tracking.
- Peec AI: A European AI-visibility tracker focused on share of voice across LLMs. Choose Peec if EU-based tooling matters to you.
OmniSEO's edge is coverage-per-dollar and the WebFX/SEO.com pedigree, plus AI Bot Analytics. For more SEO tools, see our SEO category.
Who Should Use OmniSEO?#
Best for SEO and content teams tracking AI search: If you already do traditional SEO and want to measure AI-answer visibility, OmniSEO gives you the prompts, channels, and benchmarks to do it.
Best for agencies: Competitor benchmarking, generous seats, and the WebFX/SEO.com backing make it a natural fit for agencies reporting AI visibility to clients.
Best for brands where AI answers drive buying: B2B, SaaS, and e-commerce teams who see AI engines shaping their funnel will get the most from the tracking and placement recommendations.
NOT for you if you run a hobby site, you need a free trial before committing, or you require guaranteed EU data residency, which is not documented for this US-operated tool.
OmniSEO is a capable, competitively priced entry into AI-visibility tracking, strongest on channel coverage and competitor benchmarking, with AI Bot Analytics as a genuine differentiator. Its limits are its youth and the absence of a free trial. Book the demo, define your priority prompts, and start on Essentials to see whether AI engines are citing you before scaling to Professional.
FAQ#
What does OmniSEO actually track?#
It tracks how often your brand appears and is cited across AI answer engines, ChatGPT, Google AI Overviews, AI Mode, Perplexity, and (on higher tiers) Gemini, Claude, Copilot, Meta AI, Grok, and DeepSeek, for a set of prompts you define. It also reports share of voice against competitors and, via AI Bot Analytics, which AI crawlers visit your site.
Is there a free trial of OmniSEO?#
No. OmniSEO does not offer a self-serve free trial. Instead, you book a personalised demo to see whether the platform fits your needs. Paid plans start at $89/mo (Essentials), with a first-month 50% offer at the time of writing.
Who is behind OmniSEO?#
OmniSEO is built by WebFX and SEO.com, two established US digital-marketing and SEO operators. That pedigree is a reason it launched with broad AI-engine coverage, though the product itself is still young and has limited independent review coverage.
OmniSEO vs Profound: which should I choose?#
Both track AI-search visibility. OmniSEO stands out on coverage-per-dollar (10 AI channels on the $349 Professional plan) and AI Bot Analytics, plus the WebFX/SEO.com backing. Profound is the more established option with a longer review track record. Choose OmniSEO for value and channel breadth; choose Profound if maturity and depth are the priority.
