Brand24

PaidNew

Affordable real-time social listening and media monitoring

4.3/5Editor's Rating

|G2: 4.6/5

Starting at $199/moUpdated 2026-06-29

Overview

What is Brand24?

Brand24 is an AI social listening and media monitoring platform that tracks public mentions of your brand, product, or competitors in real time across social, news, blogs, forums, podcasts, video and review sites, with sentiment analysis and an AI Brand Assistant. Founded in Poland (Wroclaw) in 2011 and publicly listed (Warsaw, ticker B24), it is positioned as the affordable, easy alternative to enterprise tools like Brandwatch. Ratings are strong (G2 4.6, Capterra 4.7). It is not cheap: plans run from Individual ($199/mo annual) to Pro ($399) and Business ($599), with Enterprise from $1,499. Limited historical data (~1 year) and English-leaning sentiment are the main trade-offs.

Features

Key Features

Real-time monitoring across 25M+ sources

Sentiment analysis (vendor claims ~95% accuracy)

AI Brand Assistant: conversational AI over your mention data

AI Insights, summaries and an Anomaly Detector for volume spikes

Influence Score, hashtag tracking, reach and share of voice

Automated PDF reports and email/Slack alerts

Coverage claimed across 108 languages

Analysis

Pros & Cons

Pros

Affordable entry versus enterprise tools, with fast time-to-value
Clean, beginner-friendly UI and quick setup
Strong real-time alerting across a broad mix of sources
Well-rated AI Brand Assistant and AI summaries
EU-headquartered and publicly listed, a longevity signal

Cons

Costs climb quickly and keyword caps are restrictive relative to price
Sentiment is weaker on non-English and sarcastic content
Limited historical data (~1 year) versus Brandwatch/Talkwalker archives
Report/PDF export formatting is clunky and mentions need filtering
No pause-account option; some cost and cancellation complaints (small sample)

DACH Compliance

GDPR and DACH Readiness

Partial DACH readiness

EU data residency available
Public Data Processing Addendum
EUR billing with VAT-ID support

Notes

Gute DSGVO-Posture: Brand24 S.A. (Polen) als EU-Vertreter, DPA nach Art. 28, SCC. ABER Controller ist eine US-Delaware-Entity, keine bestätigte EU-Datenresidenz; USD-Preise; deutsche UI/Support nicht belegt.

Source document

Assessment based on vendor documents reviewed 19 April 2026. Does not replace legal counsel.

Pricing

$199/mo

paid model

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