WhatConverts

PaidNew

Lead tracking and marketing attribution across calls, forms and chats

4.6/5Editor's Rating

|G2: 4.9/5

Starting at $30/moUpdated 2026-07-05

Overview

What is WhatConverts?

WhatConverts is a lead tracking and marketing attribution platform that captures leads across phone calls, forms, chats and e-commerce transactions, then ties each lead to the marketing source, campaign and keyword that generated it. It combines call tracking (with dynamic number insertion, recording and transcripts), form and chat tracking, and campaign/keyword attribution reporting in one dashboard. Aimed primarily at marketing agencies and lead-gen businesses, it has outstanding ratings (G2 4.9, Capterra 4.9). Plans start at $30/mo (Call Tracking) up to Elite ($160/mo), plus agency unlimited-account tiers. The main trade-off is usage-based billing that can climb at high volume.

Features

Key Features

Call tracking with dynamic number insertion (DNI)

Call recording and transcripts

Form tracking without rebuilding your existing forms

Chat tracking tied to marketing sources

E-commerce and transaction (revenue) tracking

Attribution reporting down to campaign and keyword, with a custom report builder

Multi-click Customer Journey attribution (higher tiers) and 1,000+ integrations plus API

Analysis

Pros & Cons

Pros

Truly multi-channel in one dashboard: calls, forms, chats and transactions
Strong source-to-lead attribution down to campaign and keyword
Outstanding ratings (G2 4.9, Capterra 4.9) and frequently praised support
Fast setup, large integration ecosystem and API even on the entry tier
Agency-friendly with unlimited-account plans and white-label

Cons

Usage-based billing can be unpredictable and climb at scale (top pricing criticism)
Reporting has a learning curve
Collaboration limits (restricted email/user access per account)
US-based with no confirmed EU data residency; USD-only billing
Some integration gaps (for example no WhatsApp Business)

DACH Compliance

GDPR and DACH Readiness

Partial DACH readiness

EU data residency available
Public Data Processing Addendum
EUR billing with VAT-ID support

Notes

US-Anbieter, DSGVO und DPA (EU/UK/US-Versionen) bestätigt, DPO benannt. Deutsche (+49) Call-Tracking-Nummern verfügbar. Keine bestätigte EU-Datenresidenz, USD-Preise, deutsche UI/Support nicht belegt.

Source document

Assessment based on vendor documents reviewed 19 April 2026. Does not replace legal counsel.

Pricing

$30/mo

paid model

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